SilverPop has just announced their new "Share to Social" service, and it's a pretty interesting idea. Now, while tell-a-friend systems tend to invite users to spam their friends, encouraging a user to post your email
on their own social networking profile page is very different. Of course, you don't need to use a special system to do that
Read Inviting Users to Share Your Email with Their Social Networks
I'm sure that you know that more and more people are reading email on the go (I, for example, read a large percentage of my email on my Sidekick, many others read email on their Blackberrys). In fact last year Marketing Sherpa determined that 64% of key decision makers are reading email on their mobile devices. Reading
your email on their mobile devices. Have you ever stopped to think about what that means in terms of your email deliverability?
Read Is Your Email Mobile Friendly?
The results of two studies which looked at whether people are less inclined to be honest in email are out, and the answer is a big "yes". Based on these studies, at least, people tend to lie a
lot in email. In fact, the two studies, published jointly as a paper entitled "Being Honest Online: The Finer Points of Lying in Online Ultimatum Bargaining", found that in their tests, subjects were likely to lie as much as
92% of the time!
Read Can People Trust Your Email?
We recently had a customer muse to us "I think there's got to be a phone number at the ISP that we could call, so we can ask them to explain the reason we are being sent to the junk folder." As most of you who read this probably know, well, there isn't such a phone number. But why not?
Read Why ISPs Don’t Take Calls from Email Senders
Check out
SuretyMail Email Accreditation here.
